Marimekko and I go a long way, my mother got me a bedcover with their iconic flower design when I was about 10, and it was love at first sight. Their bright colored patterns immediately spoke happiness and boldness to me. Therefore, I was very delighted when they relaunched in the US a few years back, and now I’m thrilled about the imminent launch on April 17 of the Marimekko brand store for Target. The new line will include women’s and girls’ clothing, home and outdoor accessories, everything Marimekko will be there: vibrant colors, bold graphic patterns, just perfect for the summer and perfect Soul Style! April 17th, 2016 I will be up at 12.01 am to start buying online because we know how these things go…

Before I go I want to give two thumbs up to Target for finally introducing curvy models, i.e. real women body shapes, because most of us are not, have never been and never will be a size 2. Double thanks to Target: for bringing us Marimekko and real women!